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Reach Kenya’s active news audience
TPM plans campaigns around attention, context and measurable outcomes. Inventory spans high-impact display, video, audio, newsletters, live coverage, events and clearly labelled branded storytelling. Final pricing is issued in a signed proposal because volumes, targeting, production and exclusivity vary.
Premium display inventory
Leaderboards, billboard, desktop rails and mobile anchor coordinated as a single high-share-of-voice placement.
Four creative panels in a rotating bottom-corner unit with pause-on-hover and frequency controls.
Contextual brand presence across a selected editorial vertical, without influence over coverage.
Top, inline and sticky-sidebar inventory around high-intent reading sessions.
Video, TV and audio
Brand presence around TPM-owned live programming, subject to broadcast rights and technical availability.
Skippable or non-skippable formats with impression and completion reporting.
Audio creative, show sponsorship and digital companion cards when the TPM stream is commissioned.
Host-approved scripts, branded series support and distribution amplification.
Branded content and newsroom separation
Commercial stories, explainers, video and studio interviews are produced by the commercial content team and clearly labelled “Sponsored”, “Partner content” or equivalent. Sponsors may verify factual product information but do not approve independent editorial coverage. Regulated categories require substantiation and compliance review.
Campaign planning guide
Creative specifications
- Display: JPG, PNG, GIF or approved HTML5; secure HTTPS assets; click-through URL; concise alt text; reasonable file weight.
- Video: MP4/H.264, stereo audio, 16:9 master, captions supplied, no baked-in misleading interface controls.
- Audio: WAV or high-quality MP3, broadcast-safe loudness, music and voice rights cleared by advertiser.
- All creative is subject to technical, editorial, legal and brand-safety approval. TPM may reject or pause non-compliant material.
Measurement, billing and terms
Reports may include booked and delivered impressions, clicks, viewability where supported, video completion, listening, newsletter delivery and agreed custom outcomes. Invalid traffic is filtered using reasonable controls. Unless a proposal states otherwise, rates exclude VAT, production, talent, travel, third-party data and platform fees. Payment terms, cancellation, make-goods, data use and content ownership are confirmed in the insertion order.